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Nov 21, 2024
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2024-2025 Undergraduate Academic Catalog-June
Marketing, B.S.
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 Return to: Degrees, Minors, and Certificates by Department
Program Director
Dr. Ruth Barratt
Office: R01-A
Phone: (414) 277-2230
Email: barratt@msoe.edu
Study Abroad Coordinator
Dr. Trina Moskalik
Office: R-310
Phone: (414) 277-7360
Email: moskalik@msoe.edu
Overview
Marketing is about fulfilling customer needs and wants. At its core, Marketing focuses on Managing Relationships Profitably. The Marketing degree explores all aspects related to marketing relationships: Business-to-Consumer, Business-to-Business, and Consumer-to-Consumer through knowledge of marketing research, brand management, advertising, consumer behavior, and more.
Program Outcomes
Graduates with a B.S. in Marketing from the Rader School of Business will be able to:
- Strategically analyze, evaluate, and solve business problems using technology and an understanding of the social context
- Prepare and deliver, concise, persuasive stakeholder-centered information in a professional manner
- Develop leaders of character who promote effectiveness in working with and leading diverse teams
- Exhibit an entrepreneurial mindset
- Develop and design advertising campaign across media
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Marketing, B.S. Version S1
Fall
Total: 16 lecture hours - 0 lab hours - 16 credits
Spring
Total: 16 lecture hours - 0 lab hours - 16 credits
Fall
Total: 14 lecture hours - 2 lab hours - 15 credits
Spring
Total: 15 lecture hours - 0 lab hours - 15 credits
Fall
Total: 15 lecture hours - 0 lab hours - 15 credits
- BUS 3650 - Branding and Brand Management 3 credits *
- Elective (Entrepreneurship) 3 credits*
- Elective (Operations) 3 credits*
- Elective (Technology) 3 credits*
- Raider Core Elective ♦ Embrace Diversity 3 credits2
Spring
Total: 18 lecture hours - 0 lab hours - 18 credits
Fall
Total: 12 lecture hours - 0 lab hours - 15 credits
Spring
Total: 14 lecture hours - 0 lab hours - 15 credits
Program total: 123 lecture hours - 2 lab hours - 125 credits
Notes:
*Courses with an asterisk are used to calculate major GPA.
See The Raider Core page for details on the general education program and Common Learning Outcomes (CLOs). See the full list of courses covering CLOs for the Marketing program.
1This course can assess any of the following CLOs: Collaborate Successfully, Communicate Effectively, Think Critically, Demonstrate Ethical Understanding, Exhibit Curiosity, or Embrace Diversity. With some exceptions, eligible courses must be taught out of the Humanities, Social Science, and Communication, Mathematics, or Physics and Chemistry Departments.
2The noted CLO is a placeholder. Raider Core electives can be taken in any order, as long as Exhibit Curiosity , Embrace Diversity , and Demonstrate Ethical Understanding are all covered. With some exceptions, including BUS 2222, these courses must be taught out of the Humanities, Social Science, and Communication Department.
Marketing, B.S. Version S1B (German Study Abroad Program, MSOE students)
This map is taken by students in the Marketing major who enroll at Technische Hochschule Lübeck (THL) in Lübeck, Germany, for their third year. Students follow the regular Marketing major path for their first, second, and fourth years.
Year Three (MSOE students at THL)
There are over 20 courses delivered in English to choose from at THL.
- Students need to earn 30 semester credits (10 courses) to stay on track while at THL.
- Students need to meet with their academic advisor before travel to ensure the appropriate courses are taken, courses will transfer correctly, and prerequisite chains remain intact.
Required courses
- WB 251 Project Management/Business Project (BUS 3400 equivalent)
- 2 classes (6 credits) in humanities, social sciences, or communication areas (would meet Raider Core CLOs)
- 7 other business electives that align with required major courses or major electives.
Speak with your MSOE academic advisor to verify the correct classes are chosen before travel.
Marketing, B.S. Version S1A (German Study Abroad Program, THL students)
Fall
15 lecture hours - 0 lab hours - 15 credits
Spring
11 lecture hours - 0 lab hours - 15 credits
Year Four (THL BBA students at MSOE)
This map is taken by students in the BBA program at Technische Hochschule Lübeck (THL) in Lübeck, Germany, who enroll at MSOE for their fourth year.
Fall
15 lecture hours - 0 lab hours - 15 credits
Spring
14 lecture hours - 0 lab hours - 18 credits
Approved Business Electives
For courses labeled “Business Elective,” students may choose from any category below.
Business Technology Electives
Entrepreneurship Electives
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