May 06, 2024  
2013-14 Undergraduate Academic Catalog 
    
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2013-14 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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MS 468 - Promotion and Advertising Strategies

3 lecture hours 0 lab hours 3 credits
This course provides an in-depth examination of the promotional alternatives available to firms’ advertising, personal sales, sales promotions and public relations. Promotional strategies are analyzed in view of the company’s marketing objectives, market conditions and the competitive environment. A basic objective of the course is to study the variables that will determine the optimal promotional “mix.” (prereq: MS 361  and junior standing)


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