Apr 26, 2024  
2013-14 Undergraduate Academic Catalog 
    
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2013-14 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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MS 467 - Marketing Research

3 lecture hours 0 lab hours 3 credits
This course introduces students to the fundamentals of market research. It covers the major applications areas for market research, the design and application of basic research tools, the role of marketing research, and the measurement and evaluation tools used in market research. (prereq: MS 361  and junior standing)


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