Apr 28, 2024  
2013-14 Undergraduate Academic Catalog 
    
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2013-14 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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MS 4601 - International Marketing and Export Management

3 lecture hours 0 lab hours 3 credits
The focus of this course is on the economic, political and cultural differences among nations as they influence marketing. Students will explore global marketing opportunities for organizations, laws and practices; develop abilities to identify and evaluate opportunities abroad; gain skills in gathering information and drawing conclusions; and be expected to develop an export marketing plan. (prereq: MS 327 )


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