May 13, 2024  
2013-14 Undergraduate Academic Catalog 
    
Catalog Navigation
  Catalog Home
  President’s Welcome
  Academic Calendar
  University Overview
  Enrollment Management Department
  Continuing Studies and Outreach
  Academic Regulations and Policies
  Student Accounts, Fees and Financial Aid
  Other Academic Resources
  Academic Departments, Degree Programs, Minors and Certificates
  Degree Programs, Minors and Certificates
  Two-degree Programs
  Graduate Studies Programs
  Reserve Officer Training Corps (ROTC)
  Course Descriptions
  Board of Regents, Academic Administration, Faculty and Advisory Committees
  Campus Map
  My Portfolio
HELP
2013-14 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MS 365 - Business-to-Business Marketing

3 lecture hours 0 lab hours 3 credits
This course covers the strategies and activities involved in the marketing of products and services to business buyers, government and various marketing intermediaries. It involves investigating decision-making at all levels of B2B marketing. It will cover developing marketing programs and plans to build customer relationships with an emphasis on segmentation, personal selling and customer retention. A customer-focused approach will be used in analyzing marketing fundamentals. (prereq: MS 361 )


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)