Dec 08, 2022  
2013-14 Undergraduate Academic Catalog 
    
2013-14 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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EN 432 - Business Communications

3 lecture hours 0 lab hours 3 credits
Effective communication is key to building strong business relationships and managing high-stake events. Business communication is “transactional”: its main purpose is to move business activity forward. In this course, students study and apply rhetorical principles that get results in a business environment. Topics include creating more influential web content, maximizing the potential of social media, developing crisis communication tools, proposal/grant writing, and customizing project communications to the individual needs of multiple internal and external audiences. Students will work with a non-profit organization to seek out funding opportunities and then prepare a persuasive proposal meeting the needs of both grant seeker and funding source. (prereq: EN 241 )



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