Dec 08, 2025  
2024-2025 Undergraduate Academic Catalog-June 
    
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2024-2025 Undergraduate Academic Catalog-June [ARCHIVED CATALOG]

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UXD 4030 - UX Strategy

3 lecture hours 0 lab hours 3 credits
Course Description
User Experience (UX) strategy is the plan and approach for developing human-centered products and services. This course will cover UX visioning, tactics, and methodologies and how they align and influence organizational vision and strategy, user needs, and technical capabilities. Students will learn how to think about UX from a high level, set goals for a product or project, and turn the strategies into concrete steps. In addition, students will explore how the digital workplace of today influences employee experience, which enables new, more effective ways of working with the employee experience at the core. This class is a mixture of lecture, discussion, and hands-on projects.
Prereq: UXD 1001 , COM 2001 , junior standing (quarter system prereq: UX 1400 or UX 1400H and GS 1002 or GS 1020H or GS 1002E)
Note: None
This course meets the following Raider Core CLO Requirement: None
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Describe the major considerations and frameworks of UX strategy, including trends that influence strategy decisions and positioning
  • Construct an organizational vision, mission, and strategy drive UX strategy 
  • Examine how User Experience, Employee Experience, and Client Experience work together to great a total organizational experience
  • Debate the opportunities and challenges associated UX strategy
  • Create valid UX measures of success and tie them back to Key Performance Indicators (KPIs) 
Prerequisites by Topic
  • None
Course Topics
  • UX roles within different types of organizations from startups to global corporations
  • Tenants of UX strategy
  • Organizational vision, mission, strategy
  • Success measurements and KPIs
  • Value propositions
  • How UX influences product design, process, and organizational structure
  • Competitive analysis
  • Using design and research methods in UX strategy development and success tracking
  • Relationship between organizational and UX processes
  • Leading meetings and committees
  • Impacts of project and product methods including waterfall and agile
  • Creating SMART goals, requirements, and tracking
Coordinator
Dr. Katie Panciera


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