Dec 07, 2025  
2024-2025 Undergraduate Academic Catalog-June 
    
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2024-2025 Undergraduate Academic Catalog-June [ARCHIVED CATALOG]

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UXD 1020 - Visual Design

3 lecture hours 0 lab hours 3 credits
Course Description
Visual Design is a foundational UX design course. Visual design enhances the usability of a product, and its aesthetic appeal, by shaping experiences to elicit user responses and behaviors that suit the use and purpose of a product. This class will take a dive deep into typography and composition which will cover advanced design topics as they relate to marketing, branding, and print digital design. Students will learn to strategically implement images, colors, fonts, and other elements in product campaign by creating a full spectrum of print and digital materials (including logos and icons). Students will learn Adobe InDesign, Photoshop, and Illustrator. The course balances lecture, in-class workshops, and team projects, which include print/digital brochures and business cards.
Prereq: None
Note: None
This course meets the following Raider Core CLO Requirement: None
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Describe how design impacts our daily lives
  • Explain how visual design is integrated into the field of User Experience
  • Execute thoughtful, usable, high-impact designs in visual communications
  • Employ principles of effective design by use of typography, the interaction of type and imagery together  
  • Create effective marketing materials, logos, and icons 
  • Practice leading design sessions and provide constructive feedback
  • Demonstrate proficiency in Adobe InDesign, Photoshop, Illustrator, and acrobat-enough to create a quality design that could be taken to press or published digitally
Prerequisites by Topic
  • None
Course Topics
  • Sketching
  • Principles of design and emotional design
  • Design process
  • Designing for print and digital
  • Color aesthetics and theory
  • Basics of the psychology of design
  • Typography and imagery (branding and logos)
  • Grid Design and style guides
  • Leading design sessions and constructive critiquing
  • Understanding audience
  • Adobe Creative Suite (Adobe InDesign, Photoshop, and Illustrator)
Coordinator
Dr. Nadya Shalamova


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