Dec 08, 2025  
2024-2025 Undergraduate Academic Catalog-June 
    
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2024-2025 Undergraduate Academic Catalog-June [ARCHIVED CATALOG]

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UXD 3010 - UX Research

3 lecture hours 0 lab hours 3 credits
Course Description
User Experience (UX) research is the systematic study of target users, including their goals, needs, and wants in order to create better products and services.  Through hands on projects, they will develop research plans, choose appropriate research methods, conduct usability tests, and deploy and analyze surveys. Part of the class will also focus on how people can gather information without access to direct users. Projects will culminate in presentations of research findings and recommendations, similar to what would be required of a UX professional. While the course focuses on concrete research skills, students will also gain an understanding and appreciation of UX research so that they will be able to advocate for research within their organizations.
Prereq: COM 2001 , junior standing (quarter system prereq: GS 1002 or GS 1020H or GS 1002E)
Note: None
This course meets the following Raider Core CLO Requirement: None
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Develop a concrete and usable research plan that addresses the needs of stakeholders
  • Choose an appropriate research method given the research question, user group, and product needs
  • Conduct (plan, script, interview, analyze) a usability test
  • Write, field, and analyze a survey
  • Evaluate the usability of a website without users
  • Present research findings and recommendations to stakeholders
  • Advocate for the use of UX research
Prerequisites by Topic
  • College-level research strategies developed in COM 2001
  • Foundations of collaborative design or teamwork
  • Basic understanding of human psychology
  • UX design
  • Basic college numeracy (e.g., precalculus)
Course Topics
  • Overview of UX research and methodologies
  • Usability testing
  • Quantitative vs. qualitative research
  • Picking a research method
  • UX research in product development
  • Ethics of research and the IRB
  • Writing a research plan
  • Formulating clear research hypotheses and objectives
  • Defining target audiences
  • Observation skills
  • Evaluating without users
  • Interviews
  • Testing with mobile devices
  • AB testing
  • Surveys
  • Quantitative analysis
  • Analyzing and presenting research findings
  • Developing research recommendations
Coordinator
Dr. Katherine Panciera


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