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Nov 10, 2024
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UX 361 - UX Research3 lecture hours 0 lab hours 3 credits Course Description The course will introduce you to UX research methods within a product development process. You will learn how to choose the right research method, or methods, based on the product’s maturity, the development phase, and organizational constraints. You will also have an opportunity to conduct research using the methodologies learned in class. Students cannot receive credit for both UX 361 UX Research and UX 3011 UX Research I. (prereq: GS 1002 or GS 1020H , and sophomore standing) Course Learning Outcomes Upon successful completion of this course, the student will be able to:
- Understand the basics of UX research methods and its importance in creating positive user experiences and business outcomes
- Recognize the importance of clearly defining the problem and audience for a research study
- Understand how to plan and facilitate usability research studies
- Analyze results and present the outcomes to product stakeholders
- Identify and navigate environmental factors surrounding UX research
Prerequisites by Topic
- Foundations of UX
- Basics of conducting research
Course Topics
- Overview of UX research and methodologies
- Traditional and specialized UX research methodologies (e.g., usability testing, card sorting, eye tracking and click testing, surveys, user personas, etc.)
- Choosing a research type: quantitative, qualitative, and mixed
- Defining target users for research
- Defining problems for research
- UX research in product development
- Choosing a design testing approach (e.g., in-person research vs. remote, moderated vs. automated techniques).
- Design testing with users; visual design mock-ups and usability testing.
- Conducting a UX research project
- Considerations for global UX research
- Analyzing and presenting research findings
- Facilitating a design workshop
Coordinator Dr. Katie Panciera
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