Aug 18, 2022  
2020-2021 Undergraduate Academic Catalog 
    
2020-2021 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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UX 3021 - UX Research II

3 lecture hours 0 lab hours 3 credits
Course Description
UX Research II is the second class in the User Experience (UX) research sequence and builds on the foundational topics covered in UX Research I. The course takes a deep dive into advanced UX research methods and analysis of collected data through these methods. Additionally, students will learn how to choose the right research method or methods based on the product’s maturity, the development phase, and organizational constraints. Research is a core function of the field of UX to deeply understand users and their behaviors with products. Students will use both analog and digital tools to conduct research.  This is a group-based class with a balance between lecture and hands-on learning. (prereq: UX 3011 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • ​Understand advanced UX research methods and its importance in creating positive user experiences and business outcomes 
  • Know how to research and analyze designs using advanced analysis techniques 
  • Understand data-driven design decisions based on UX research studies and Big Data 
  • Analyze results and present the outcomes to product stakeholders 
  • Work effectively in research teams 

Prerequisites by Topic
  • None

Course Topics
  • Card sorting & Treejacking
  • Eye tracking
  • Click-tests
  • Multivariate (AB testing, split testing)
  • Diary studies
  • Desirability studies
  • Advanced data analysis using Function-Behavior-Structure (FBS) ontology
  • UX research in product development
  • UX Research and Big Data
  • Presenting research results

Coordinator
Dr. Nadya Shalamova



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