Apr 16, 2024  
2020-2021 Undergraduate Academic Catalog 
    
2020-2021 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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UX 3011 - UX Research I

3 lecture hours 0 lab hours 3 credits
Course Description
The course is an introduction to basic UX research focusing on the primary methods of conducting research, collecting data, analysis of this data, and reporting out the findings from the research conducted. Research is a core function of the field of User Experience (UX) to deeply understand users and their behaviors with products. Students will use both analog and digital tools to conduct research. This is a group-based class with a balance between lecture and hands-on learning. (prereq: GS 1002  or GS 1020H , and sophomore standing)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Understand the basics of UX research methods and its importance in creating positive user experiences and business outcomes 
  • Recognize the importance of clearly defining the problem and audience for a research study 
  • Understand UX research process, specifically how to plan and facilitate usability research studies 
  • Analyze results and present the outcomes to product stakeholders 
  • Work effectively in research teams 
  • Identify and navigate environmental factors surrounding UX research 

Prerequisites by Topic
  • College-level research strategies developed in GS 1002 Freshman Studies II
  • Foundations of collaborative design or teamwork 

Course Topics
  • Overview of UX research and methodologies
  • Formulating clear research hypotheses and objectives
  • Quantitative vs. qualitative research
  • Surveys, interviews, and focus groups
  • Heuristic evaluations
  • Usability testing (mobile, remote, in-person, formal, informal, moderated, automated)
  • Testing with mobile devices
  • Defining target audiences through research-based personas
  • Working in a research team
  • Conducting a UX research project
  • Analyzing and presenting research findings

Coordinator
Dr. Katie Panciera



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