UX 3011 - UX Research I

3 lecture hours 0 lab hours 3 credits

Course Description
The course is an introduction to basic UX research focusing on the primary methods of conducting research, collecting data, analysis of this data, and reporting out the findings from the research conducted. Research is a core function of the field of User Experience (UX) to deeply understand users and their behaviors with products. Students will use both analog and digital tools to conduct research. This is a group-based class with a balance between lecture and hands-on learning. (prereq: GS 1002 or GS 1020H, and sophomore standing)

Course Learning Outcomes
Upon successful completion of this course, the student will be able to:

Understand the basics of UX research methods and its importance in creating positive user experiences and business outcomes
Recognize the importance of clearly defining the problem and audience for a research study
Understand UX research process, specifically how to plan and facilitate usability research studies
Analyze results and present the outcomes to product stakeholders
Work effectively in research teams
Identify and navigate environmental factors surrounding UX research

Prerequisites by Topic

College-level research strategies developed in GS 1002 Freshman Studies II
Foundations of collaborative design or teamwork

Course Topics

Overview of UX research and methodologies
Formulating clear research hypotheses and objectives
Quantitative vs. qualitative research
Surveys, interviews, and focus groups
Heuristic evaluations
Usability testing (mobile, remote, in-person, formal, informal, moderated, automated)
Testing with mobile devices
Defining target audiences through research-based personas
Working in a research team
Conducting a UX research project
Analyzing and presenting research findings

Coordinator
Dr. Katie Panciera

Announcement

The Raider Return

Milwaukee School of Engineering

Connect With MSOE

UX 3011 - UX Research I