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Dec 30, 2024
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UX 1521 - Visual Design II3 lecture hours 0 lab hours 3 credits
Course Description
Visual Design II is the second class in the UX design sequence and builds on the foundational topics covered in Visual Design I. This class will take a dive deep into typography and composition and will cover advanced design topics as they relate to marketing, branding, and print/digital design. Visual design focuses on the aesthetics of a product and its related materials by strategically implementing images, colors, fonts, and other elements. Students will design a product campaign by creating a full spectrum of print and digital materials (including logos and icons) using Adobe InDesign, Photoshop, and Illustrator (basic tool proficiency required). The course is a balance between lecture, in-class workshops, and team projects. (prereq: UX 1511 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Deep understanding of how to create thoughtful, high-impact designs
- Know how to create effective marketing materials, logos, and icons
- Demonstrate readiness to create usable digital interfaces
- Ability to lead design sessions and provide constructive feedback
- Fluency in Adobe InDesign, Photoshop, and Illustrator, enough to create any high-quality quality material in print or digital formats
Prerequisites by Topic
- Proficiency in Adobe InDesign, Photoshop, and Illustrator
- Basic knowledge of and working understanding of design principles, typography, color, imagery, and psychology of design
Course Topics
- Sketching
- Emotional design
- Advanced design principles
- Grid design & style guides
- Branding and logos
- Icons
- Typography and imagery
- Leading design sessions & constructive critiquing
- Understanding audience
- Adobe Creative Suite (Adobe InDesign, Photoshop, and Illustrator)
Coordinator
Dr. Nadya Shalamova
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