Feb 09, 2023  
2019-2020 Undergraduate Academic Catalog 
2019-2020 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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SS 463 - Psychology of Design

3 lecture hours 0 lab hours 3 credits
Course Description
This course will introduce students to concepts of psychology and their application to digital design. Students will learn the basics of cognitive psychology, including concepts of perception, attention, memory, problem solving, reasoning, reading, and decision making. Students will also be introduced to some social aspects of digital behaviors, including persuasion, fear, motivation, and needs. The course will culminate in a final project or report where students demonstrate their understanding of design psychology. (prereq: GS 1002  and sophomore standing)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Demonstrate ability to apply knowledge of human-centered design to create and/or improve culturally appropriate products, services, and environments
  • Understand psychology and how it relates to digital design 
  • Analyze a digital design or topic through the lens of design psychology
  • Explain theories of visual perception including the bottom-up and top-down theories
  • Identify how humans process information
  • Describe the processes of memory, including encoding, storage, and retrieval
  • Identify types of problems and obstacles, and understand how how to solve them 
  • Explain how and why persuasion and social influence work to change behavior

Prerequisites by Topic
  • None

Course Topics
  • Perception, vision and how users interact with their environment
  • The impact of attention and memory on digital design
  • How humans learn to read and the impact on copy design
  • Learning, problem solving, and the paralysis of choice
  • Persuasion, fear, and social influence on digital behaviors

Dr. Alicia Domack

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