Dec 02, 2024  
2019-2020 Undergraduate Academic Catalog 
    
2019-2020 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BA 2661 - Marketing

3 lecture hours 0 lab hours 3 credits
Course Description
This course introduces students to foundational marketing concepts. Topics include the evolution of marketing, the significance and use of marketing research, marketing segmentation, product and/or service positioning, distribution, pricing, customer relationship management, and a variety of strategies for marketing communication and promotion while exercising ethical business practices. (prereq: none)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Describe the significance of marketing information systems and marketing research to organizations and the marketing planning process
  • Understand the process of strategic planning and how to integrate marketing into an organization’s strategic plan
  • Understand the global nature of marketing and business, the rapidly changing technology of today’s marketing and business environment
  • Recognize the impact of the growing demographic diversity and the importance of ethics in conducting business in the modern business environment

Prerequisites by Topic
  • None

Course Topics
  • Understanding marketing and the marketing process
  • Analyze marketing opportunities
  • Selecting target markets
  • Developing the marketing mix
  • Managing the marketing effort
  • Extending marketing

Laboratory Topics
  • Classroom assignments – work with “real world” marketing professional on final marketing project

Coordinator
Dr. Michael Payne



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