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Sep 07, 2024
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2023-2024 Undergraduate Academic Catalog-June Update [ARCHIVED CATALOG]
Marketing, B.S.
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 Return to: Degree Programs, Minors, and Certificates
Program Director
Dr. Michael Payne
Office: R-104
Phone: (414) 277-7589
Email: paynemj@msoe.edu
Overview
Marketing is about fulfilling customer needs and wants. At its core, Marketing focuses on Managing Relationships Profitably. The Marketing degree explores all aspects related to marketing relationships: Business-to-Consumer, Business-to-Business, and Consumer-to-Consumer through knowledge of marketing research, brand management, advertising, consumer behavior, and more.
Program Outcomes
Graduates with a B.S. in Marketing from the Rader School of Business will be able to:
- Strategically analyze, evaluate, and solve business problems using technology and an understanding of the social context
- Prepare and deliver, concise, persuasive stakeholder-centered information in a professional manner
- Develop leaders of character who promote effectiveness in working with and leading diverse teams
- Exhibit an entrepreneurial mindset
- Develop and design advertising campaign across media
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Marketing, B.S. Versions S1
Fall
Total: 16 lecture hours - 0 lab hours - 16 credits
Spring
Total: 16 lecture hours - 0 lab hours - 16 credits
Fall
Total: 14 lecture hours - 2 lab hours - 15 credits
Spring
Total: 15 lecture hours - 0 lab hours - 15 credits
Fall
Total: 15 lecture hours - 0 lab hours - 15 credits
- BUS 3650 - Branding and Brand Management 3 credits *
- Elective (Entrepreneurship) 3 credits*
- Elective (Operations) 3 credits*
- Elective (Technology) 3 credits*
- Raider Core Elective ♦ Embrace Diversity 3 credits2
Spring
Total: 18 lecture hours - 0 lab hours - 18 credits
Fall
Total: 12 lecture hours - 0 lab hours - 15 credits
Spring
Total: 14 lecture hours - 0 lab hours - 15 credits
Program total: 123 lecture hours - 2 lab hours - 125 credits
Notes:
*Courses with an asterisk are used to calculate major GPA.
See The Raider Core page for details on the general education program and Common Learning Outcomes (CLOs). See the full list of courses covering CLOs for the Marketing program.
1This course can assess any of the following CLOs: Collaborate Successfully, Communicate Effectively, Think Critically, Demonstrate Ethical Understanding, Exhibit Curiosity, or Embrace Diversity. With some exceptions, eligible courses must be taught out of the Humanities, Social Science, and Communication, Mathematics, or Physics and Chemistry Departments.
2The noted CLO is a placeholder. Raider Core electives can be taken in any order, as long as Exhibit Curiosity , Embrace Diversity , and Demonstrate Ethical Understanding are all covered. With some exceptions, including BUS 2222, these courses must be taught out of the Humanities, Social Science, and Communication Department.
Year Four (THL students at MSOE)
Fall
15 lecture hours - 0 lab hours - 15 credits
Spring
11 lecture hours - 0 lab hours - 15 credits
Approved Business Electives
For courses labeled “Business Elective,” students may choose from any category below.
Business Technology Electives
Entrepreneurship Electives
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