|Office: R301 A
|Phone: (414) 277-2268
|Phone: (414) 277-2334
Success in developing and deploying new products depends in large part on providing products that can compete globally, as well as domestically. Effective new product management is a critical success factor for all companies, regardless of their markets.
The Master of Science in New Product Management (MSNP) program provides students a framework to enhance an organization’s ability to effectively identify, develop and deploy new products and services. Students learn how to effectively apply tools and techniques to identify the products and/or services that leverage the unique strengths and position of an organization, including brand identity, reputation, capabilities (current and needed), market opportunities and resources. Further, the MSNP program prepares individuals to identify and capitalize on both domestic and international markets.
During the late 20th century, it was believed that the United States would evolve from a manufacturing-based to a service-based country. It is apparent that the U.S. economy cannot be sustained without competitive, new products being developed and manufactured here. This has resulted in more companies rethinking their strategies of moving operations and sourcing to other countries. Competitive companies are developing strategies based on reducing the time from inception of ideas to launch of new products and services in domestic operations, as well as reducing costs without compromising quality.
The MSNP program provides the knowledge, tools and techniques for individuals and companies to explore avenues to retain knowledge, jobs and technology in the United States. This program helps individuals identify means for capitalizing on the talents employees possess through sound entrepreneurship practices. Market leverage is enhanced when technology and talent are merged and exploited. The MSNP program provides the knowledge and tools to move from discussion and planning to focused action, measurement, feedback, and controlled change.
Faculty members have extensive business experience and are committed to mentoring students to increase students’ value to current and prospective employers. Faculty-to-student ratio is kept small to allow extensive interaction among faculty and students.
Dr. Ruth Barratt, Dr. William Berg, Melinda Davies, Dr. Kenneth Dobbs, Thomas Eberle, Terry Hoffmann, Dr. Scott Hrdlicka, Dr. Paul A. Hudec, Dr. Kathleen Miezio, Dr. Jessica Moe, Dr. Dana Monogue, Curt Mould, Stacy Novinski, Dr. C. Kelly Lawrence Ottman, Daniel Pavletich, Dr. Jeffrey Santaga, Beth Slayman, Anthony Spence, Dr. Bruce Thompson, Christopher Thompson, Gary Vroman, Gene Wright
Program Educational Objectives
Graduates of the MSNP program will:
- Instill in others the innovative spirit necessary to develop new products, services and processes
- Develop new products, processes and markets
- Drive entrepreneurial efforts, lead new product and service programs, and create value
- Direct collaborative communication and relationship building across organizational, cultural and social lines
- Stimulate innovation for sustained success
Graduates of the MSNP program will:
- Demonstrate professionalism, ethical behavior, leadership, and effective communication skills
- Exhibit a global perspective and awareness of how cultural differences impact businesses
- Possess the skills required to integrate concepts from accounting, finance, marketing, operations, technology and human resources to identify and develop innovative business strategies
- Utilize qualitative and quantitative methods to investigate and solve critical business problems
- Evaluate, select and lead the implementation of innovative technologies and methods that support organizational strategic priorities
- Demonstrate the ability to lead and facilitate cross-functional, multi-cultural teams to drive organizational effectiveness
Curriculum (v. 3)
The MSNP requires students to complete 45 graduate management course credits (see below). These core courses are common to all master’s degree programs in management. Each student completes a three-credit capstone project. This option has two primary objectives:
- It is a learning experience in which the student has the opportunity to discover something about a business topic related to new product management that is not readily accessible, that is not conventional wisdom, and is not found in any book or other common source; and
- It is a means by which the student demonstrates his or her depth and breadth of learning from the MSNP program.
All courses in the MSNP program are delivered in the blended format.