Dec 26, 2024  
2014-2015 Undergraduate Academic Catalog 
    
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2014-2015 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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MS 4060 - Marketing and Public Relations in Health Care

3 lecture hours 0 lab hours 3 credits
Course Description
This course details the creation, design, and production of publicity and marketing for health-related organizations. Topics include strategies of effective public relations lobbying, fund-raising, news management, market and audience research, needs assessment, role of stakeholders, and connecting to the community. Students will focus on specific strategies health care managers can use to advance a health care organization. (prereq: MS 280 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
• No course learning outcomes appended.
Prerequisites by Topic
• No prerequisites by topic appended.
Course Topics
• No course topics appended.
Coordinator
Kristin Shebesta


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