Jan 03, 2025  
2014-2015 Undergraduate Academic Catalog 
    
Catalog Navigation
  Catalog Home
  President’s Welcome
  Academic Calendar
  University Overview
  Enrollment Management Department
  Graduate and Professional Education
  Academic Regulations and Policies
  Student Accounts, Fees and Financial Aid
  Other Academic Resources
  Academic Departments, Undergraduate Degree Programs, Minors and Certificates
  Degree Programs, Minors and Certificates
  Two-degree Programs
  Graduate Studies Programs
  Reserve Officer Training Corps (ROTC)
  Course Descriptions
  Board of Regents, Academic Administration, Faculty and Advisory Committees
  Campus Map
  My Portfolio
HELP
2014-2015 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MS 363 - e-Business Marketing Strategies

3 lecture hours 0 lab hours 3 credits
Course Description
This course examines the business and marketing decisions a firm faces when attempting to establish an electronic business presence on the Internet. E-business involves more than just Internet sales transactions. It affects an organization’s infrastructure, marketing channels, customers, and supply chain. Focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The course covers emerging e-business models, developing an Internet strategy, using the Internet for customer relationship management, conducting business through the Internet, and establishing a Web presence. (prereq: MS 361 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
• Understand Internet technoogies and how they are used to transform existing busiess processes
• Identify and implement new business models that have emerged due to the Internet
• Have the knowledge to integrate marketing plans and marketing communications techniques for an eBusiness venture including performance measurements
• Achieve an awareness of the complex social, legal, and public policy issues affecting e-commerce and eBusiness
• Develop a comprehensive eBusiness plan to establish a Web presence for an existing organization
Prerequisites by Topic
• None
Course Topics
• Scope of e-commerce and eBusiness
• Internet technology and infrastructure
• Payment technologies and security issues
• Market opportunity analysis
• Value proposition
• Online business models
• Customer Interface using the 7Cs of design
• Marketing communications framework
• Branding
• Organizational structures for eBusiness
• Integrative resource systems
• Metrics
• Website development process
• Website architecture
• Human and financial resource allocation
• Media transformation
• Public policy and related issues including ethics and legal issues
• Knowledge management
Coordinator
David Tietyen


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)