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Dec 11, 2024
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MS 361 - Marketing3 lecture hours 0 lab hours 3 credits
Course Description
An introductory course to marketing that familiarizes students with the marketing concept and helps them understand how the marketing concept influences various decisions made by managers in a firm. Topics include the evolution of marketing, the significance and use of marketing research, marketing segmentation, product and/or service positioning, distribution, pricing, customer relationship management, and a variety of strategies for marketing communication and promotion.
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
• Each chapter begins with objectives that prepare the student for the chapter material and point out learning goals. The course gives the marketing student a comprehensive and innovative, managerial and practical introduction to marketing.
Prerequisites by Topic
• None
Course Topics
• Understanding marketing and the marketing process
• Analyze marketing opportunities
• Selecting target markets
• Developing the marketing mix
• Managing the marketing effort
• Extending marketing
Laboratory Topics
• Classroom assignments – work with “real world” marketing professional on final marketing project
Coordinator
Kristin Shebesta
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