May 25, 2026  
2026-2027 Undergraduate Academic Catalog 
    
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2026-2027 Undergraduate Academic Catalog
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UXD 4030 - UX Strategy

3 lecture hours 0 lab hours 3 credits
Course Description
User Experience (UX) strategy is the structured approach to developing human-centered products and services while aligning with organizational vision, user needs, and evolving technical capabilities. Students will learn how to think about UX from a high level, set goals for a product or project, and turn the strategies into concrete, actionable steps. Additionally, the course examines how the AI-powered digital workplace is reshaping the employee experience, collaboration, and productivity. Ethical considerations, including AI transparency and bias mitigation, will also be addressed. This class is a mixture of lecture, discussion, and hands-on projects. 
Prereq: UXD 1001 , COM 2001 , junior standing (quarter system prereq: UX 1400 or UX 1400H and GS 1002 or GS 1020H or GS 1002E)
Note: None
This course meets the following Raider Core CLO Requirement: None
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Explain the key frameworks of UX strategy and how emerging trends, including trends that influence decision-making and positioning. 
  • Construct an organizational UX strategy that aligns with business goals,  
  • Analyze the relationship between User Experience, Employee Experience, and Client Experience in shaping a total organizational experience. 
  • Debate the opportunities and challenges associated with UX strategy 
  • Create valid UX measures of success and tie them back to Key Performance
Prerequisites by Topic
  • UX design and research fundamentals 
Course Topics
  • Foundations of UX strategy 
  • UX success metrics and business value
  • UX research and decision-making
  • Leadership and communication in UX strategy
  • Strategic planning and execution
Coordinator
Dr. Katie Panciera


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