BUS 4900 - Forecasting and Strategy

3 lecture hours 0 lab hours 3 credits

Course Description
Have you ever wondered how the roadmap and plan for an organization is created? This penultimate business core class has students use all previous business classes to create a sustainable and ethical business strategy for a simulated company. The stakeholder needs, industry competition, departmental tactics, and cultural alignment are all assessed for a company. The class will be application highlighting case studies, tool use and assessment, and a business simulation to deepen understanding of these complex concepts. (prereq: senior standing or advisor consent)

Course Learning Outcomes
Upon successful completion of this course, the student will be able to:

Forecast the business needs to meet stakeholder demands within organizational constraints
Generate a business forecast using external and internal analysis tools, economic trends, and regulatory landscape insights
Create an ethical and sustainable business strategy with appropriate KPIs and metrics
Assess strategic effectiveness using reports and analytics
Communicate strategic decisions and tactics in a professional manner to the appropriate audience level

Prerequisites by Topic

None

Course Topics

Business strategies-examples-differentiation, cost-leader, niche
External and internal analysis tools
Industry and environmental scans
KPI and metric use in strategy
Communicating strategy and tactics to stakeholders in different levels and modalities
Analytics
Trend analysis
Departmental interactions and how they impede or maximize success of strategy
Decision making under stress
Defining success for the company: how does your company “win?”
Strategy and forecasting simulation
Resource management
Business ethics

Coordinator
Dr. Trina Moskalik

Announcement

The Raider Return

Milwaukee School of Engineering

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BUS 4900 - Forecasting and Strategy