BUS 4340 - Cultivating Your Entrepreneurial Mindset

3 lecture hours 0 lab hours 3 credits

Course Description
Have you ever wondered why companies seek people with an “entrepreneurial mindset?” Do you have an entrepreneurial mindset? This course is designed as an introduction to the entrepreneurial mindset, and to the creative problem-solving tools and critical thinking skills necessary to successfully pursue innovation and entrepreneurial success. The skillset will be useful throughout a career working as part of a team in an organization or in an entrepreneurial venture, such as a start-up. Learning will take place through active participation in ‘mindset’ learning activities. We will study real entrepreneurial opportunities and challenges which allows the student to develop their own entrepreneurial mindset. (prereq: none)

Course Learning Outcomes
Upon successful completion of this course, the student will be able to:

Explain how innovation and entrepreneurship drive economic growth via startups and within established organizations
Apply creativity and ideation techniques to identify and market opportunities
Understand how diversity contributes to value-creation
Collaborate with others’ entrepreneurial mindset to create value
Create value using the technical, business, and creative skills

Prerequisites by Topic

None

Course Topics

The importance of “entrepreneurial mindset”
“Intrapreneurship”
The role of creativity in value-creation
Invention vs. innovation
Benefits of a diverse team
Ideation process
The role of curiosity in value-creation
The tools of an entrepreneurially minded value-creator
The role of culture on the mindset
The role of the stakeholder in value-creation and who are they
The role of design thinking

Coordinator
Gene Wright

Announcement

The Raider Return

Milwaukee School of Engineering

Connect With MSOE

BUS 4340 - Cultivating Your Entrepreneurial Mindset