BUS 3420 - Innovation and Entrepreneurship

3 lecture hours 0 lab hours 3 credits

Course Description
How does innovation and the entrepreneurial mindset apply to all companies? Have you ever wondered how to start a business of your own? This course explores how innovation, creativity, and value creation are the foundation for leading companies today. Students will apply tools such as brainstorming, business model canvas, and idea generation methodologies to solve a real-world problem. Students will prepare an analysis of a market challenge, craft a solution, and present it to an audience. (prereq: sophomore standing)

Course Learning Outcomes
Upon successful completion of this course, the student will be able to:

Critique innovations used at companies today
Articulate understanding of entrepreneurial readiness
Identify market challenges and brainstorm new business ideas
Apply innovative concepts to hypothesis business solutions
Construct and communicate a business solution

Prerequisites by Topic

None

Course Topics

Who starts businesses
Innovative market leaders
Idea generation and analysis
Innovative thinking
Ideal customer profiles
Customer discovery
Value proposition development
Product market fit
Target marketing
Business Model Canvas
Elevator pitching
Business solution presenting

Coordinator
John Osmanski, J.D.

Announcement

The Raider Return

Milwaukee School of Engineering

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BUS 3420 - Innovation and Entrepreneurship