UX 3021 - UX Research II

3 lecture hours 0 lab hours 3 credits

Course Description
UX Research II is the second class in the User Experience (UX) research sequence and builds on the foundational topics covered in UX Research I. The course takes a deep dive into advanced UX research methods and analysis of collected data through these methods. Additionally, students will learn how to choose the right research method or methods based on the product’s maturity, the development phase, and organizational constraints. Research is a core function of the field of UX to deeply understand users and their behaviors with products. Students will use both analog and digital tools to conduct research. This is a group-based class with a balance between lecture and hands-on learning. (prereq: UX 3011)

Course Learning Outcomes
Upon successful completion of this course, the student will be able to:

Understand advanced UX research methods and their importance in creating positive user experiences and business outcomes
Know how to research and analyze designs using advanced analysis techniques
Understand data-driven design decisions based on UX research studies and Big Data
Analyze results and present the outcomes to product stakeholders
Work effectively in research teams
Plan research studies in a way that is in line with IRB standards and ethical for participants

Prerequisites by Topic

UX design
Wireframing

Course Topics

Card sorting and treejacking
Eye tracking
Multivariate (AB testing, split testing)
Diary studies
Desirability studies
Concept testing
Wizard of Oz testing
Unmoderated studies
UX research in product development
UX research and Big Data
Presenting research results
Longitudinal studies
Ethics of research and the IRB

Coordinator
Dr. Katherine Panciera

Announcement

The Raider Return

Milwaukee School of Engineering

Connect With MSOE

UX 3021 - UX Research II