Feb 05, 2025  
2021-2022 Undergraduate Academic Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  University Overview
  Admissions Department
  Academic Regulations and Policies
  Student Financial Services
  Academic Departments, Undergraduate Degree Programs, Minors, and Certificates
  Degree Programs, Minors, and Certificates
  University Scholars Honors Program
  Reserve Officers’ Training Corps. (ROTC)
  English for Academic Purposes (EAP)
  Course Descriptions
  Administration, Board of Regents, Faculty, and Advisory Committees
  Campus Map
  Student Resources
  My Portfolio
HELP
2021-2022 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BA 4622 - Psychology of Sales

3 lecture hours 0 lab hours 3 credits
Course Description
This course covers the persuasion, communication, psychology, sociology, and power dynamics in a business selling environment. It also covers how to start and close the sales process with a prospect through understanding personal, departmental, and corporate needs. (prereq: none)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Use effective communication to persuade a prospect to advance in the sales process
  • Understand why and how people are persuaded to buy products or services
  • Apply those persuasion theories to move a prospect through the sales process in a simulated environment
Prerequisites by Topic
  • None
Coordinator
Dr. Michael Payne


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)