Dec 01, 2023  
2021-2022 Undergraduate Academic Catalog 
2021-2022 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BA 4990 - Business Strategy

3 lecture hours 0 lab hours 3 credits
Course Description
In this course, students will use their program learning to create and implement a business strategy in a simulation platform.  Students will create and execute a business strategy in a closed industry simulation against peers.  The customer needs, competition practices, multiple organizational departments (Operations, Marketing, Finance, Human Resources, Continuous Improvement, Etc.), and research options will all change as the simulation progresses.  Students will need to use the experience of their previous classes, their learning team, and research to make strategic decisions and meet their stated business strategy outcomes by the end of the quarter. (prereq: senior standing and consent of the BBA program director)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Forecast the business needs to meet customer demands in a competitive environment
  • Manage the interdependencies and relationships between departments in an organization
  • Create and execute a sustainable business strategy
  • Allocate resources appropriate to chosen business strategy in an ethical manner
  • Assess strategic effectiveness using reports and analytics
  • Communicate the above ideas in a professional manner to the appropriate audience level

Prerequisites by Topic
  • None

Dr. Katrina Moskalik

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