Dec 08, 2023  
2021-2022 Undergraduate Academic Catalog 
2021-2022 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BA 3015 - Business Analytics II

3 lecture hours 0 lab hours 3 credits
Course Description
This course builds on the foundations from BA 1015 and BA 2015, exploring the field of business analytics. Students will gain experience using exploratory and predictive analytic models, as well as using key performance indicators, dashboards, and scorecards to communicate business performance and assess growth opportunities. Through case studies, students will apply data mining and visualization techniques and create meaningful displays of quantitative and qualitative data to facilitate managerial decision making. (prereq: BA 2015 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Identify types of decision-making scenarios and the analytic techniques and tools available to support them
  • Evaluate data mining algorithms and effectively apply them to a given business scenario
  • Design data presentations and visualizations to support stakeholder needs
  • Demonstrate application of ethical principles in analyzing business scenarios for decision making

Prerequisites by Topic
  • Requires foundational knowledge covered in BA 2015

Beth Slayman

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