Feb 23, 2024  
2021-2022 Undergraduate Academic Catalog 
2021-2022 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BA 3423 - Innovation and Business Markets

3 lecture hours 0 lab hours 3 credits
Course Description
This course explores the foundation, functions and models of businesses based on innovation, creativity and value production. Course topics include (a) generation of commercializable new ideas in both new ventures and existing organizations; (b) challenges to organizations based on creativity and innovation; (c) trade-offs in making resource allocation decisions innovative ideas; and (d) strategies for businesses based on fast-changing creative and innovative products. The course features guest speakers and includes assignments involving entrepreneurship and business development. Students will develop an understanding for the steps and strategies needed to move innovative ideas to commercial success. (prereq: sophomore standing)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Understand and apply the concepts and tools related to innovation, commercialization and entrepreneurship
  • Know how a typical business plan, a license agreement or technology development proposal is structured
  • Describe strategies to finance technology development and commercialization
  • Demonstrate knowledge of intellectual property rights, market research, accounting, finance and entrepreneurial management
  • Gain skills in communication, public speaking and team building
  • Understand and communicate their role as engineer, scientist or manager in shaping an innovation-driven economy

Prerequisites by Topic
  • None 

Gene Wright

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