Apr 16, 2024  
2020-2021 Undergraduate Academic Catalog 
2020-2021 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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UX 1521 - Visual Design II

3 lecture hours 0 lab hours 3 credits
Course Description
Visual Design II is the second class in the UX design sequence and builds on the foundational topics covered in Visual Design I. This class will take a dive deep into typography and composition and will cover advanced design topics as they relate to marketing, branding, and print/digital design. Visual design focuses on the aesthetics of a product and its related materials by strategically implementing images, colors, fonts, and other elements. Students will design a product campaign by creating a full spectrum of print and digital materials (including logos and icons) using Adobe InDesign, Photoshop, and Illustrator (basic tool proficiency required). The course is a balance between lecture, in-class workshops, and team projects.  (prereq: UX 1511 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Deep understanding of how to create thoughtful, high-impact designs 
  • Know how to create effective marketing materials, logos, and icons 
  • Demonstrate readiness to create usable digital interfaces 
  • Ability to lead design sessions and provide constructive feedback
  • Fluency in Adobe InDesign, Photoshop, and Illustrator, enough to create any high-quality quality material in print or digital formats

Prerequisites by Topic
  • Proficiency in Adobe InDesign, Photoshop, and Illustrator
  • Basic knowledge of and working understanding of design principles, typography, color, imagery, and psychology of design

Course Topics
  • Sketching
  • Emotional design
  • Advanced design principles
  • Grid design & style guides
  • Branding and logos
  • Icons
  • Typography and imagery
  • Leading design sessions & constructive critiquing
  • Understanding audience
  • Adobe Creative Suite (Adobe InDesign, Photoshop, and Illustrator)

Dr. Nadya Shalamova

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