Dec 07, 2022  
2020-2021 Undergraduate Academic Catalog 
    
2020-2021 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 4626 - Networking and Prospecting

3 lecture hours 0 lab hours 3 credits
Course Description
This course covers the portion of sales about lead generation and relationship development in a sales/business environment.  Understanding key differences between prospecting and networking, and the appropriate techniques to manage and develop those relationships will be covered.   (prereq: BA 4620 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Identify ways to build a professional network and its purpose
  • Create several streams for prospecting
  • Qualify a prospect from a contact
  • Apply tips and techniques for keeping an active network and pipeline
  • Deeply understand business acumen to find qualified prospects in an organization

Prerequisites by Topic
  • None

Coordinator
Dr. Michael Payne



Add to Portfolio (opens a new window)