2020-2021 Undergraduate Academic Catalog 
    
    May 20, 2022  
2020-2021 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BA 3440 - Business Communication and Commerce

3 lecture hours 0 lab hours 3 credits
Course Description
Class activities will emphasize communication in real-world business situations and enable students to begin developing their ability to write and speak effectively in the workplace.  The class will introduce various types of professional communication, with an emphasis on business writing (email and memo), as well as communication in business situations. Students will gain experience writing and revising business email, letters, proposals, and job search documents. The study of business communication enables the comprehension of soft skills within commerce. Aside from understanding the core principles of business communications as a study, you will learn how to effectively comprehend, position, and deliver messages within various disciplines. Students will exit the course with a clear understanding of the centrality of communication in business. (prereq: none)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Understand the principles and theories involved in constructing business correspondence in different media
  • Design and write effective business correspondence to various audiences
  • Demonstrate competency in communication across different platforms
  • Understand the legal and ethical dimensions impacting effective global and cultural communication

Coordinator
Dr. Michael Payne



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