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Apr 20, 2024
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SS 463 - Psychology of Design3 lecture hours 0 lab hours 3 credits
Course Description
This course will introduce students to concepts of psychology and their application to digital design. Students will learn the basics of cognitive psychology, including concepts of perception, attention, memory, problem solving, reasoning, reading, and decision making. Students will also be introduced to some social aspects of digital behaviors, including persuasion, fear, motivation, and needs. The course will culminate in a final project or report where students demonstrate their understanding of design psychology. (prereq: GS 1002 or GS 1020H and sophomore standing)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Demonstrate ability to apply knowledge of human-centered design to create and/or improve culturally appropriate products, services, and environments
- Apply psychological principles to digital design
- Analyze a digital design or topic through the lens of design psychology
- Explain theories of visual perception including the bottom-up and top-down theories
- Identify how humans process information
- Describe the processes of memory, including encoding, storage, and retrieval
- Identify types of problems and obstacles, and understand how how to solve them
- Explain how and why persuasion and social influence work to change behavior
Prerequisites by Topic
Course Topics
- Perception, vision and how users interact with their environment
- The impact of attention and memory on digital design
- How humans learn to read and the impact on copy design
- Learning, problem solving, and the paralysis of choice
- Persuasion, fear, and social influence on digital behaviors
Coordinator
Dr. Alicia Domack
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