Oct 01, 2023  
2020-2021 Undergraduate Academic Catalog 
2020-2021 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BA 4601 - International Marketing and Export Management

3 lecture hours 0 lab hours 3 credits
Course Description
This course focuses on the economic, political, and culture differences among nations as they influence marketing.  Students will explore global marketing opportunities for organizations, laws, and practices; develop abilities to identify and evaluate opportunities abroad; gain skills in gathering information and drawing conclusions; and be expected to develop an export marketing plan (prereq: none)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Understand the role of country or regional culture on marketing programs and campaigns, and incorporate the learning in an export marketing plan
  • Understand how regional and local laws and standards affect marketing programs including channel policy and include that understanding in marketing plans
  • Understand how political and economic factors must be considered in export programs including logistics, tariffs, taxes, and duties
  • Develop and present a marketing plan including integrated marketing campaigns considering the cultural, political, and legal factors of a specific region
  • Develop and present an export management plan specific to a region

Prerequisites by Topic
  • None

Gene Wright

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