TC 4320 - Publishing Across Media

3 lecture hours 0 lab hours 3 credits

Course Description
This course introduces students to the publishing industry and provides an overview of the entire process of publication, from the topic proposal stage through the printing and distribution of the final published product. All forms of publishing are covered: books, magazines (consumer, literary, trade), refereed professional journals, newsletters, and electronic venues and students develop strategies for targeting specific outlets for their work. Students write a series of individual query proposals, reviews, and articles, and they produce a newsletter issue, participating in all phases of the editing process from initial brainstorming and audience analysis to printing and distribution of the final publication. Students cannot get credit for both TC 4320 Publishing Across Media and TC 2010 Writing for Digital Media. (prereq: GS 1001 or GS 1010H, and GS 1002 or GS 1020H)

Course Learning Outcomes
Upon successful completion of this course, the student will be able to:

Understand the organization of the publishing industry
Appreciate the professional ethos of editors and publishers
Demonstrate familiarity with editing techniques
Identify and use rhetorical techniques exhibited by models of effective writing about science and technology

Prerequisites by Topic

Audience analysis
Elements of technical style
Rhetorical forms
Page design
Document design
Techniques of illustration

Course Topics

Course introduction
Overview of publishing industry
Writing for popular audiences
Grammar, punctuation, and style concerns
Writing for professional audiences
Discussion of editing strategies and techniques
Hands-on supervised writing workshops
Hands on supervised editing workshops
Midterm exam

Coordinator
Dr. Katherine Wikoff

Announcement

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Milwaukee School of Engineering

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TC 4320 - Publishing Across Media