MG 8042a - Application Thesis - Cultural Immersion - Part 1

• Gain an understanding for the past, current and future importance of China within the global market
• Appreciate the demographic and economic implications of China in the global market
• Explore and discuss culture, history and politics to provide a backdrop for business with China
• Identify and appraise distinct global operating strategies and assess the implications of each
• Explore challenges and benefits to the China related to entry, growth and divestment
• Assess the relationship of market, product and global operation strategies
• Review a tiered market approach
• Explore the benefits and barriers to various business partnership models
• Discuss supply chain benefits and challenges
• Assess marketing strategies
• Explore sources of competition and how this has shifted
• Highlight tactics to reach Chinese consumers
• Understand the relationship of the local and central government to business
• Explore specific issues related to managing in China
• Compare and contrast challenges and strategies related to recruiting, developing and retaining employees at different levels of the organization
• Explore generational and regional differences, while assessing methods to motivate employees
• Review new laws related to employment
• Generate approaches to managing virtually
• Explore the role of the leader in China
• Identify and discuss ethical issues related to managing in China
• Identify legal and risk management issues related to doing business
• Cultivate a frame of mind for international servant leadership
• Understand importance of Guanxi to doing business
• Understand the roles of government and business organizations
• Develop professional networks through contacts established through the course
• Gain leadership experience to promote confidence, efficiency, and effectiveness in international business

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