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May 22, 2024
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MG 776 - Advanced New Product Management3 lecture hours 0 lab hours 3 credits
Course Description
Building upon the understanding of the new product development process, this course prepares students to conduct in-depth analysis of current marketplace conditions and moves on from there to specific goals. Examples of topics include: conceptual design, target market research, establishing performance levels, articulation of investment requirements, projections of financial impact. Emphasis is placed on new product strategy based on analysis of the company itself (internal) and the marketplace at large (external). (prereq: MG 770 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Student will continue to build upon the understanding of the new product development process
- New product strategy based on analysis of the company itself (internal) and the marketplace at large (external).
- Conduct in-depth analysis of current marketplace conditions and to specific goals.
Prerequisites by Topic
Course Topics
- conceptual design,
- target market research,
- establishing performance levels,
- articulation of investment requirements,
- projections of financial impact.
Coordinator
Gene Wright
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