MG 770 - New Product Management

3 lecture hours 0 lab hours 3 credits

Course Description
This course is designed to develop a thorough understanding of the new product development process. The major stages of the process are ideation, concept, evaluation, commercialization, and on-going product management. The course uses multifunctional teams as the center of the new development process. This team approach is consistent with, and integrates, the concepts of concurrent engineering, empowerment, and total quality customer market driven strategy. (prereq: MG 633 and MG 670, or equivalent)

Course Learning Outcomes
Upon successful completion of this course, the student will be able to:

Learn the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan and manage the financial aspects of a project

Prerequisites by Topic

None

Course Topics

Opportunity identification and selection
Strategic planning for new products
Concept generation
Problem-based ideation
Concept evaluation system
Concept testing • Development team management
Product use testing
Strategic launch and implementation
Market testing

Coordinator
Gene Wright

Announcement

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Milwaukee School of Engineering

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MG 770 - New Product Management