Nov 21, 2024  
2016-2017 Undergraduate Academic Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  University Overview
  Enrollment Management Department
  Academic Regulations and Policies
  Student Financial Services
  Academic Departments, Undergraduate Degree Programs, Minors and Certificates
  Degree Programs, Minors and Certificates
  Reserve Officer Training Corps (ROTC)
  Course Descriptions
  Board of Regents, Academic Administration, Faculty and Advisory Committees
  Campus Map
  Student Resources
  My Portfolio
HELP
2016-2017 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

EN 432 - Business Communication

3 lecture hours 0 lab hours 3 credits
Course Description
Effective communication is key to building strong business relationships and managing high-stake events. Business communication is “transactional”: its main purpose is to move business activity forward. In this course, students study and apply rhetorical principles that get results in a business environment. Topics include creating more influential web content, maximizing the potential of social media, developing crisis communication tools, proposal/grant writing, and customizing project communications to the individual needs of multiple internal and external audiences. Students will work with a non-profit organization to seek out funding opportunities and then prepare a persuasive proposal meeting the needs of both grant seeker and funding source. (prereq: EN 241 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Understand the principles and theories involved in constructing business correspondence in different media
  • Design, research, and write an effective business correspondence
  • Demonstrate competency in oral and interpersonal communication including one-on-one, communication, small-group communication, and professional communication
  • Demonstrate understanding of legal and ethical issues confronting business communicators
Prerequisites by Topic
  • None
Course Topics
  • The basics of business communication: audience analysis, style, tone, sentence structure, usage, etiquette, and ethics (4 classes)
  • Communication in the workplace: written and electronic channels; positive, negative, and persuasive messages (6 classes)
  • Business correspondence genres and formats: memos, letters, reports, proposals, etc. (6 classes)
  • Interpersonal and group communication, meetings, and speaking (6 classes)
  • Employment communication: job search, professional profiles for social-networking websites, resumes, cover letters, and interviews (6 classes)
Coordinator
Katherine Wikoff


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)