Nov 21, 2024

2023-2024 Undergraduate Academic Catalog

2023-2024 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Marketing, B.S.

Program Director

Dr. Michael Payne
Office: R104
Phone: (414) 277-7589
Email: paynemj@msoe.edu

Overview

Marketing is about fullfilling customer needs and wants. At its core, Marketing focuses on Managing Relationships Profitably. The Marketing degree explores all aspects related to marketing relationships – Business-to-Consumer, Business-to-Business, and Consumer-to-Consumer through knowledge of Marketing Research, Brand Management, Advertising, Consumer Behavior and more.

Program Outcomes

Graduates with a B.S. in Marketing from the Rader School of Business will be able to:

Strategically analyze, evaluate, and solve business problems using technology and an understanding of the social context
Prepare and deliver, concise, persuasive stakeholder-centered information in a professional manner
Develop leaders of character who promote effectiveness in working with and leading diverse teams
Exhibit an entrepreneurial mindset
Develop and design advertising campaign across media

View Annual Student Enrollment and Graduation Data

Jump to:

Approved Business Electives

Marketing, B.S. Versions S1

Year One

Fall

Total: 16 lecture hours - 0 lab hours - 16 credits

BUS 1850 - Information and Operations Technology 3 credits *
BUS 2100 - Organizational Management 3 credits *
BUS 2221 - Microeconomics 3 credits *
COM 1001 - College Writing 3 credits ♦ Raider Core: Communicate Effectively
MTH 1050 - Finite Mathematics 4 credits *

Spring

Total: 16 lecture hours - 0 lab hours - 16 credits

BUS 2450 - Business Operations 3 credits *
BUS 2660 - Marketing 3 credits *
COM 2001 - Writing for the STEM Disciplines 3 credits ♦ Raider Core: Collaborate Successfully/Communicate Effectively
MTH 2450 - Business Statistics and Analytics 4 credits ♦ Raider Core: Think Critically
Raider Core Elective ♦ Choice of CLO 3 credits¹

Year Two

Fall

Total: 14 lecture hours - 2 lab hours - 15 credits

BUS 2510 - Principles of Financial Accounting 3 credits *
BUS 3420 - Innovation and Entrepreneurship 3 credits *
BUS 3445 - Leadership Communication 3 credits *
BUS 3670 - Marketing Research 3 credits *
COM 3001 - Professional Presentations 3 credits ♦ Raider Core: Collaborate Successfully/Communicate Effectively

Spring

Total: 15 lecture hours - 0 lab hours - 15 credits

BUS 2010 - Business Analysis and Data Storytelling 3 credits *
BUS 2330 - Business Law 3 credits *
BUS 2530 - Introduction to Finance 3 credits *
BUS 2900 - Character in the Business Professions 3 credits *
Elective (Marketing) 3 credits*

Year Three

Fall

Total: 15 lecture hours - 0 lab hours - 15 credits

BUS 3650 - Branding and Brand Management 3 credits *
Elective (Entrepreneurship) 3 credits*
Elective (Operations) 3 credits*
Elective (Technology) 3 credits*
Raider Core Elective ♦ Embrace Diversity 3 credits²

Spring

Total: 18 lecture hours - 0 lab hours - 18 credits

BUS 3400 - Project Management 3 credits * ♦ Raider Core: Integrate Learning
BUS 4680 - Advertising and Promotion Strategies 3 credits *
Elective (Management) 3 credits*
Elective (Technology) 3 credits*
Elective (Business) 3 credits*
Choice of PHL 3101 , PHL 3102 , or PHL 3103 3 credits²Raider Core ♦ Demonstrate Ethical Understanding

Year Four

Fall

Total: 12 lecture hours - 0 lab hours - 15 credits

BUS 4660 - Digital Marketing 3 credits *
BUS 4801 - Business Internship 3 credits
BUS 4900 - Forecasting and Strategy 3 credits *
BUS 4690 - Consumer Behavior 3 credits *
Elective (Finance) 3 credits*

Spring

Total: 14 lecture hours - 0 lab hours - 15 credits

BUS 4802 - Internship/Practicum 2 credits (optional)
BUS 4901 - Business Capstone 3 credits * ♦ Raider Core: Integrate Learning
Elective (Business) 3 credits*
Elective (Marketing) 3 credits*
Elective (Operations) 3 credits*
Raider Core Elective ♦ Exhibit Curiosity 3 credits²

Program total: 123 lecture hours - 2 lab hours - 125 credits

Notes:

*Courses with an asterisk are used to calculate major GPA.

See The Raider Core page for details on the general education program and Common Learning Outcomes (CLOs).

¹This course can assess any of the following CLOs: Collaborate Successfully, Communicate Effectively, Think Critically, Demonstrate Ethical Understanding, Exhibit Curiosity, or Embrace Diversity. With some exceptions, these courses must be taught out of the Humanities, Social Science, and Communication, Mathematics, or Physics & Chemistry Departments.

²The noted CLO is a placeholder. Raider Core electives can be taken in any order, as long as Exhibit Curiosity, Embrace Diversity, and Demonstrate Ethical Understanding are all covered. With some exceptions, including BUS 2222, these courses must be taught out of the Humanities, Social Science, and Communication Department.

Approved Business Electives

For courses labeled “Business Elective,” students may choose from any category below.

Announcement

The Raider Return

Milwaukee School of Engineering

Connect With MSOE

Marketing, B.S.

Program Director

Overview

Program Outcomes

View Annual Student Enrollment and Graduation Data

Marketing, B.S. Versions S1

Year One

Fall

Spring

Year Two

Fall

Spring

Year Three

Fall

Spring

Year Four

Fall

Spring

Program total: 123 lecture hours - 2 lab hours - 125 credits

Notes:

Approved Business Electives

Management Electives

Marketing Electives

Operations Electives

Finance Electives

Business Technology Electives

Entrepreneurship Electives