Mar 29, 2024  
2023-2024 Undergraduate Academic Catalog 
    
2023-2024 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Marketing, B.S.


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Program Director

Dr. Michael Payne
Office: R104
Phone: (414) 277-7589
Email: paynemj@msoe.edu

Overview

Marketing is about fullfilling customer needs and wants. At its core, Marketing focuses on Managing Relationships Profitably. The Marketing degree explores all aspects related to marketing relationships – Business-to-Consumer, Business-to-Business, and Consumer-to-Consumer through knowledge of Marketing Research, Brand Management, Advertising, Consumer Behavior and more.

Program Outcomes

Graduates with a B.S. in Marketing from the Rader School of Business will be able to:

  1. Strategically analyze, evaluate, and solve business problems using technology and an understanding of the social context
  2. Prepare and deliver, concise, persuasive stakeholder-centered information in a professional manner
  3. Develop leaders of character who promote effectiveness in working with and leading diverse teams
  4. Exhibit an entrepreneurial mindset
  5. Develop and design advertising campaign across media

View Annual Student Enrollment and Graduation Data

Jump to:

Marketing, B.S. Versions S1


Year One


Fall


Total: 16 lecture hours - 0 lab hours - 16 credits

Spring


Total: 16 lecture hours - 0 lab hours - 16 credits

Year Two


Fall


Total: 14 lecture hours - 2 lab hours - 15 credits

Spring


Total: 15 lecture hours - 0 lab hours - 15 credits

Year Three


Fall


Total: 15 lecture hours - 0 lab hours - 15 credits

  • 3 credits *
  • Elective (Entrepreneurship) 3 credits*
  • Elective (Operations) 3 credits*
  • Elective (Technology) 3 credits*
  • Raider Core Elective ♦ Embrace Diversity 3 credits2

Spring


Total: 18 lecture hours - 0 lab hours - 18 credits

Year Four


Fall


Total: 12 lecture hours - 0 lab hours - 15 credits

Spring


Total: 14 lecture hours - 0 lab hours - 15 credits

Program total: 123 lecture hours - 2 lab hours - 125 credits


Notes:


*Courses with an asterisk are used to calculate major GPA.

See The Raider Core  page for details on the general education program and Common Learning Outcomes (CLOs).

1This course can assess any of the following CLOs: Collaborate Successfully, Communicate Effectively, Think Critically, Demonstrate Ethical Understanding, Exhibit Curiosity, or Embrace Diversity. With some exceptions, these courses must be taught out of the Humanities, Social Science, and Communication, Mathematics, or Physics & Chemistry Departments.

2The noted CLO is a placeholder. Raider Core electives can be taken in any order, as long as Exhibit Curiosity, Embrace Diversity, and Demonstrate Ethical Understanding are all covered. With some exceptions, including BUS 2222, these courses must be taught out of the Humanities, Social Science, and Communication Department.

Approved Business Electives


For courses labeled “Business Elective,” students may choose from any category below.

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