Nov 24, 2024

2023-2024 Undergraduate Academic Catalog

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2023-2024 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Marketing Minor

Coordinator

Dr. Katrina Moskalik

Office: R310

Phone: (414)277-7360

Email: moskalik@msoe.edu

Overview

The Marketing minor consists of 15 credits balanced across key areas of marketing. For additional information, see the minors policy.

Marketing Minor Version S1

Required Course

All students take the following course:

BUS 2660 - Marketing 3 credits

Approved Elective Courses

Students choose four courses from the following list, totaling 12 credits.

BUS 3650 - Branding and Brand Management 3 credits
BUS 3670 - Marketing Research 3 credits
BUS 4660 - Digital Marketing 3 credits
BUS 4680 - Advertising and Promotion Strategies 3 credits
BUS 4690 - Consumer Behavior 3 credits

Total: 15 credits