The Master of Science in Marketing and Export Management program (MSXM) is a technology-oriented leadership program. It is designed to meet the needs of engineers, business managers and other professional and technical persons desiring to strengthen their management and leadership skills specifically relating to the value-added exporting of U.S. manufactured products, services and technology. Graduates of the program possess the broad range of knowledge and skills necessary for management or entrepreneurial positions in a wide range of international markets.
The MSXM program is based upon the philosophy that, for organizations to effectively compete in the increasingly international marketplace, their managers need a deep understanding of global business practices. This knowledge enables graduates to provide the leadership required to enhance the company’s market presence and competitive value for products and services in a world market. MSXM faculty has extensive knowledge of the global business environment and international markets, and excels in focused business areas or fields of learning. In addition to their academic qualifications, most are employed in the discipline(s) they teach. The small faculty-to-student ratio allows for extensive interaction among faculty and students.
The MSXM program is built on three specific plans. First, individuals gain skills and knowledge across functional business areas. Second, technical skills in global resource management and export are cultivated. Third, students become competent at strategy development, strategic global marketing, global business and entrepreneurship.
Specific areas of major importance further capitalized on are: global economic opportunities, growth of untapped markets, and revitalization of product development to include export markets.
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G. Woodrow Adkins (Uihlein/Spitzer Chair of Entrepreneurship), Dr. Steven Bialek, Dr. Jeffrey Blessing, Dr. Kathy Faggiani, Terry Hoffmann, Dr. Paul A. Hudec, Stanley Kosmatka, Patricia Kramer, Cynthia Mand, Carol Mannino, Dr. Kathleen Meizio, Dr. Kimbel Nap, Dr. Carolyn “Kelly” Ottman, Dr. Michael Payne, David Schmitz, Gary Shimek, Irene Strohbeen, Dr. Bruce R. Thompson, Dr. Dennis Wanless
Graduates of the MSXM program will possess:
- the ability to recognize and use modern management techniques, skills and tools, especially in the global environment.
- the ability to lead and contribute to their companies’ global initiatives as related to the value-added export of U.S. products.
- the ability to communicate effectively with a clear awareness of the cultural and social differences present in a global environment.
- a thorough understanding of one’s professional, ethical and cultural responsibility in a world market.
- the broad education necessary to apply management solutions, especially in differing global cultural and social contexts.
- the recognition of the need for and the desire to engage in life-long learning.
Program Educational Objectives
Graduates of the MSXM program will:
- drive collaborative communication and relationship building across international boundaries.
- coordinate global resource management, international market development, and export management.
- lead strategy development, strategic global marketing, global business and entrepreneurship.
- identify and develop international markets for the deployment of existing and new products.
The MSXM requires students to complete a 24-credit core of graduate management courses. These core courses are common to all master’s degree programs in management. The program includes 12 credits of required specialization courses related to marketing and export management, and one three-credit elective. Each student completes either a six-credit thesis or a three-credit project and six-credits of additional elective. These two options have two primary objectives:
- it is a learning experience in which the student has the opportunity to discover something about a business topic that is not readily accessible, that is not conventional wisdom, and is not found in any book or other common source; and
- it is a means by which the student demonstrates his or her depth and breadth of learning from the MSXM program.
Students choosing the thesis option are expected to engage in either a company-sponsored project related to export, or a cultural immersion experience that requires at least two weeks travel to a location outside the United States.
Curriculum requirements follow: