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Apr 15, 2026
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MG 777 - Neural Marketing3 lecture hours 0 lab hours 3 credits
Course Description
The course is based on the premise that producing accurate forecasts is a critical activity for any marketing group or organization. Instruction is focused on in-depth analysis of neural networks as a technology for solving complex classification problems in marketing applications, such as predicting customer demand and segmenting customers into well-defined categories. (prereq: MG 771 or graduate level equivalent)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
No course learning outcomes appended.
Prerequisites by Topic
None appended
Course Topics
No course topics appended.
Laboratory Topics
None appended
Coordinator
David Schmitz
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