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Dec 21, 2024
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TC 451 - Mass Communication3 lecture hours 0 lab hours 3 credits
Course Description
This course surveys mass communication theories and practices. The course will review all forms of historic and modern mass communication, including broadcasting and publishing. It will also consider the advent of networking via the Internet. The course will further examine the news business as well as the entertainment and information industries. Issues to be considered include mass media ownership and concentration; ethics and law; the influence of media upon public customs; attitudes and beliefs; and the credibility of media messengers.
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
• Understand the history of various media
• Understand the laws, rules and regulations under which various media operate
• Understand the forces that shape and are shaped by the media
• View the media from the basis of both a viewer/reader and a critic
Prerequisites by Topic
• None
Course Topics
• Course introduction
• Mass communications: Process and effect
• Global impact of modern media
• Journalism: The practice and profession of news gathering
• Historic press freedoms
• The newspapers industry - current trends, use of graphics, etc.
• Advertising and public relations
• Publishing: Books and magazines
• Broadcasting: TV, radio/current programming trends
• The film industry
• Recordings: Video, audio, digital data
• The “information highway” - cable, computer networks, and more
• Education and mass media
• Media ownership
• Credibility: Trusting the purveyors of media
• Influence: How do mass media affect culture and society
• Ethics: Media and social responsibility
• The legal environment
• Media and government: Regulation and legislation
Coordinator
Michael Carriere
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