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Dec 21, 2024
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TC 242 - Persuasive Speech3 lecture hours 0 lab hours 3 credits
Course Description
Students will study the organization of persuasive presentations as well as the ethical considerations necessary for persuasive communicators. Theories of attitude, change, and audience analysis will be covered. Value-based, logical, and emotional appeals will be presented as a foundation for discussing persuasive movements, mass media, propaganda, and advertising. (prereq: EN 241 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
• Understand the theoretical foundations of attitude change
• Understand the major types of persuasive appeals
• Understand persuasion in all its forms and be able to analyze that persuasion
• Prepare and perform a persuasive presentation
Prerequisites by Topic
• Basics of speech communication
• Speech organization and composition
• Audience analysis
• Delivery and basic use of visual aids
• Listening skills
• Persuasive speaking
• Informative speaking
Course Topics
• Course introduction (1 class)
• Organization and structure (1 class)
• Ethics (2 classes)
• Theories of Persuasion (3 classes)
• Audience analysis (3 classes)
• Value-based appeals (2 classes)
• Logical appeals (2 classes)
• Emotional appeals (2 classes)
• Movements, media and propaganda (3 classes)
• Advertising (3 classes)
• Presentation (8 classes)
Coordinator
James Friauf
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