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Jan 03, 2025
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MS 469 - Advanced Marketing Strategies3 lecture hours 0 lab hours 3 credits
Course Description
This capstone marketing course provides students with an opportunity to integrate the concepts and theories they have learned in previous courses and apply them to a wide variety of marketing problems. It involves a strategic marketing simulation that offers students an opportunity to make marketing decisions in a group setting and compete against other groups. The simulation provides a dynamic marketing environment for experiencing marketing planning, using marketing research, and designing and implementing marketing policies (targeting attractive market segments, developing product, pricing, distribution, and promotion strategies for those segments) within a limited budget. (prereq: MS 468 and Senior standing)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
• Analyze marketing performance and identify strategic marketing problems
• Set appropriate objectives and goals for a marketing strategy
• Identify opportunities and threats in the market place
• Select target markets strategically and position products effectively
• Design and coordinate the marketing mix
• Integrate marketing research information into marketing decision making
• Allocate resources for optimal implementation of a marketing strategy
• Manage marketing’s interface with other business functions
Prerequisites by Topic
• None
Course Topics
• Branding
• Product Lifecycle
• Market Segmentation
• Product Positioning
• Customer Relationship Management
• Sales Force Management
• Distribution Channel Strategies
• Marketing Communication Strategies
• New Product Introductions
• Pricing Strategies
Coordinator
David Tietyen
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