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Apr 18, 2024
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MS 469 - Advanced Marketing Strategies3 lecture hours 0 lab hours 3 credits
This capstone marketing course provides students with an opportunity to integrate the concepts and theories they have learned in previous courses and apply them to a wide variety of marketing problems. It involves a strategic marketing simulation that offers students an opportunity to make marketing decisions in a group setting and compete against other groups. The simulation provides a dynamic marketing environment for experiencing marketing planning, using marketing research, and designing and implementing marketing policies (targeting attractive market segments, developing product, pricing, distribution, and promotion strategies for those segments) within a limited budget. (prereq: MS 468 and senior standing)
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