Apr 24, 2024  
2013-14 Undergraduate Academic Catalog 
    
2013-14 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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MS 462 - Technical Selling

3 lecture hours 0 lab hours 3 credits
In this course the work of the individual sales representative or sales engineer employed by the manufacturer, wholesaler or retailer is reviewed with emphasis on sales to and for industrial and business enterprises. Characteristics of the successful salesperson, making a good sales presentation, prospecting for leads, and time and territory management are all discussed in detail. Role playing of both the salesperson and the purchasing agent is an integral part of the learning process in this course. (prereq: MS 361 )



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