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Apr 18, 2024
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MS 363 - e-Business Marketing Strategies3 lecture hours 0 lab hours 3 credits
This course examines the business and marketing decisions a firm faces when attempting to establish an electronic business presence on the Internet. E-business involves more than just Internet sales transactions. It affects an organization’s infrastructure, marketing channels, customers, and supply chain. Focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The course covers emerging e-business models, developing an Internet strategy, using the Internet for customer relationship management, conducting business through the Internet, and establishing a Web presence. (prereq: MS 361 )
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