May 25, 2026  
2026-2027 Undergraduate Academic Catalog 
    
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2026-2027 Undergraduate Academic Catalog
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BUS 4340 - Cultivating Your Entrepreneurial Mindset

3 lecture hours 0 lab hours 3 credits
Course Description
Have you ever wondered why companies seek people with an “entrepreneurial mindset?” Do you have an entrepreneurial mindset? This course is designed as an introduction to the entrepreneurial mindset, and to the creative problem-solving tools and critical thinking skills necessary to successfully pursue innovation and entrepreneurial success.  The skillset will be useful throughout a career working as part of a team in an organization or in an entrepreneurial venture, such as a start-up. Learning will take place through active participation in ‘mindset’ learning activities. We will study real entrepreneurial opportunities and challenges that allow the student to develop their own entrepreneurial mindset. 
Prereq: None
Note: None
This course meets the following Raider Core CLO Requirement: None
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Explain how innovation and entrepreneurship drive economic growth via startups and within established organizations
  • Apply creativity and ideation techniques to identify and market opportunities
  • Understand how diversity contributes to value-creation
  • Collaborate with others’ entrepreneurial mindset to create value
  • Create value using technical, business, and creative skills
Prerequisites by Topic
  • None
Course Topics
  • The importance of “entrepreneurial mindset”
  • “Intrapreneurship”
  • The role of creativity in value-creation
  • Invention vs. innovation
  • Benefits of a diverse team
  • Ideation process
  • The role of curiosity in value-creation
  • The tools of an entrepreneurially minded value-creator
  • The role of culture on the mindset
  • The role of the stakeholder in value-creation and who are they
  • The role of design thinking
Coordinator
Gene Wright


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